The Bachelor of Business, majoring in Marketing is designed to equip graduates with the skills and knowledge to deal with the competitive global market. The degree provides core marketing units that cover the practice and theory of marketing. Students develop creativity and flexibility in the application of their knowledge.
| Level | Higher Degree Course (Undergraduate) |
| Approval Status | This course is approved by TEQSA under the Higher Education Standards Framework. |
| Australian Quality Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7 |
| VTAC Code | 9470194732 (DFP) 9470194733 (IFP) |
| UAC Code | 570110 |
| Duration | 3 Years (6 Trimesters) Full-Time or Equivalent Part-Time |
| Intake | March, July, November |
| Campus | Melbourne (City) Sydney (City) |
| Study mode | On Campus |
Average Weekly Pay*
* Based on Advertising and Marketing Professionals job outlook published at joboutlook.gov.au
The Bachelor of Business major in marketing course comprises: common core units, a major stream of marketing and elective units. In order to graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points.
Some remarks:
Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
The Bachelor of Business major in Marketing aims to provide graduates who will:
| Summary: | Graduates at this level will have broad knowledge and skills for professional work and/or further learning. |
| Knowledge: | Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1] |
| Skills: | Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
|
| Application of knowledge and skills: | Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
|
(including current year 12 and graduates from 2017 and 2016)
(including applicants with higher education study, applicants with a vocational education and training (VET) study, applicants with a Bridging and enabling course and applicants with work and life experience)
Non-year 12 Prerequisite: nil.
Applicants are eligible for admission if they have satisfactorily completed at least six months of full-time equivalent study at a recognised Higher Education institution or provider.
Applicants who do not meet this requirement will be assessed on a case by case basis, on their previous academic history, which may include their:
Applicants are eligible for admission if they have satisfactorily completed a one-year VET (Vocational Education Training) Australian Qualifications Framework accredited award at Diploma or above. Applicants must also meet any pre-requisites prescribed for the course.
1. Requirements for applicants who did not complete Year 12:
Applicants under this category will be assessed on a case by case basis on one or more of the following:
Applicants who completed their Year 12 studies more than two years ago but have not completed any VET or higher education studies are assessed according to their Year 12 results.
Applicants are eligible for admission if they have satisfactorily completed a Foundation Studies program offered by a university, a TAFE or a private provider accredited as compliant with the Australian National Standards for Foundation Programs.
Aboriginal and Torres Strait Islander people
Aboriginal and Torres Strait Islander applicants are assessed in the same way as applicants under the above categories.
Applicants with overseas qualifications need to establish whether their qualifications are equivalent to Australian qualifications. VTAC will advise MIT of the level of course in terms of the Australian Qualifications Framework according to NOOSR (the National Office for Overseas Skills Recognition) guidelines.
The Admissions Officer at MIT will then assess whether your qualificatin is suitable for entry into that course according to the course entry requirements.
Applicants with overseas qualifications must satisfy English language requirements in addition to meeting the academic requirements for the course.
Applicants with the following qualifications/English Language Tests may satisfy English requirements.
First Language English
If you completed Senior Secondary or Tertiary studies from a country where English is the first language.
Independent English Language Test Score
You need to achieve the minimum scores as shown below.
| IELTS Academic | TOFEL ibt | PTE Academic | Cambridge CAE |
|---|---|---|---|
| Overall score 6.0 (no band less than 5.5) | Overall score 60-78 with minimum scores: Reading 12, Listening 11, Speaking 17, Writing 20 | Overall score 50 with (no score less than 46) | CAE Score of 169 ( no band less than 162) |
MIT English Language Placement Test
You may seat for an MIT English Language Placement Test. Students who achieve an overall score of 160 in the test will satisfy English language requirements for undergraduate courses.
If you do not meet our entry requirements, you may be able to gain entry to this course by completing Foundation Studies or Diploma programs offered by a university, a TAFE or a private provider accredited as compliant with the Australian National Standards for Foundation Programs.
TAFE/VET Diploma and Advanced graduates may be eligible to apply for Credit Transfer. You can get up to one-year credit transfer for a relevant Diploma and up to 1.5 years for a relevant Advanced Diploma
Credit transfer provide students with credit for learning already achieved. Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for credit transfer must be made before or during orientation and enrolment week.
Recognition of prior learning (RPL) allows students to gain credit towards their course based on their prior learning (including formal, informal and non‐formal learning). Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for Recognition of Prior Learning must be made before or during orientation and enrolment week.
Students studying at MIT may be eligible for FEE-HELP. FEE-HELP is a loan scheme that assists eligible fee-paying students to pay their tuition fees. An eligible person may borrow up to the FEE-HELP limit to pay tuition fees over their lifetime.
For further information about FEE-HELP, click here or visit studyassist.gov.au
For 2018-19 fee information visit mit.edu.au/study-with-us/tuition-fees.
Youth and student allowances
For details on Youth Allowance, Austudy and ABSTUDY, visit humanservices.gov.au
Before applying, ensure that you complete your application accurately, answer relevant questions and attach your academic and other supporting documents.
You must determine whether you meet prerequisites. See the relevant course information page for more information on prerequisites.
For information on key dates for applying and receiving offers for courses through VTAC, visit VTAC website
Learn more about whole of institution set here.
If you are a current year 12 student, you must apply through VTAC.
Apply Through VTACIf you are a non-current year 12 student, you may apply directly to MIT.
Apply Direct Now
The application processing time for direct applications is five working days after receiving the application at MIT. It may take longer during peak periods.
If you applied through VTAC, offers are released at different times. For more information on VTAC offer rounds and important dates, please visit the VTAC page.
Depending on your application method, if your application is successful, you will receive:
Whether you received direct offer or VTAC offer, you will need to attend the offer acceptance and enrolment date specified in your offer to accept your offer and enrol in units.
You can defer up to 12 months. If you wish to defer studies, you must do so before the offer acceptance and enrollment date specified in your offer letter.
Download the Deferral Form here
For more indormation, call (03) 8600 6700 or email enquiries@mit.edu.au
The Bachelor of Business, majoring in Marketing is designed to equip graduates with the skills and knowledge to deal with the competitive global market. The degree provides core marketing units that cover the practice and theory of marketing. Students develop creativity and flexibility in the application of their knowledge.
| Level | Higher Degree Course (Undergraduate) |
| Approval Status | This course is approved by TEQSA under the Higher Education Standards Framework. |
| Australian Quality Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7 |
| CRICOS Course Code | 067439D (VIC) 072668D (NSW) |
| Duration | 3 Years (6 Trimesters) Full-Time or Equivalent Part-Time |
| Intake | March, July, November |
| Campus | Melbourne (City) Sydney (City) |
| Study mode | On Campus |
Average Weekly Pay*
* Based on Advertising and Marketing Professionals job outlook published at joboutlook.gov.au
The Bachelor of Business major in marketing course comprises: common core units, a major stream of marketing and elective units. In order to graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points.
Some remarks:
Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
The Bachelor of Business major in Accounting aims to provide graduates who will:
| Summary: | Graduates at this level will have broad knowledge and skills for professional work and/or further learning. |
| Knowledge: | Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1] |
| Skills: | Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
|
| Application of knowledge and skills: | Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
|
Marketing is the process of understanding, identifying, and anticipating consumer’s needs and wants, and then creating, communicating, and delivering a product or a service that satisfies the consumer’s requirements, profitably. Marketing enables organisations to anticipate and respond to market demands, quickly and effectively, and therefore, maintain the organisation’s competitive edge in the dynamic global marketplace.
Marketing professionals play a key role in the success of an organisation. They are highly creative, yet analytical individuals, who are consumer focused, aware of competitive threats, and are able to act quickly to the changing market conditions. They are responsible for understanding and anticipating consumer needs and wants, analysing and translating those needs and wants into products and services, and designing and creating of the marketing solution that will help the organisation grow its market share.
The Marketing major, which can be undertaken as part of the Bachelor of Business, will provide you with skills, knowledge, and tools, required to deal with the complexities and challenges of the global marketing environment. Key marketing concepts covered include consumer behaviour, business to business marketing, marketing research, customer services and satisfaction, product planning and management, marketing communications, advertising and promotion, strategic marketing, marketing law, and global marketing.
The final year capstone industry based projects will be based on a real application in industry or in an organisation. This project will allow you to bring together and strengthen the knowledge and skills you have gained during the program.
Related courses:
Bachelor of Business (majors available in: Accounting, Marketing, and Management)
As a graduate of the marketing major, you may find employment in areas of marketing communication, advertising, market research, strategic marketing and planning, retailing, sales, services, direct marketing, product management and new product development, brand management, distribution, account/relationship management, public relations, international marketing, and marketing consulting within a wide range of public, not-for-profit and private enterprises.
Career roles and options include: Marketing Officer, Marketing Manager, Sales and Marketing Coordinator, Sales Manager, Service Manager, Account Manager, Market Researcher, Market Analyst, Strategy Consultant, Product Manager, Distribution Manager, Brand Manager, Communication Manager, Advertising Assistant, Advertising Manager, Events Coordinator, Public Relations Manager, Media Liaison Coordinator, and Marketing Communications Consultant.
| Minimum requirements: | Successful completion of Year 12 or equivalent |
| Pre-requisite: | None |
| English language Proficiency tests | Results Required |
| IELTS (Academic) | Overall score 6.0 (no band less than 5.5) or equivalent |
All International students who are not in Australia must apply through our registered agents.
Find a registered agent in your countryAll International students who are currently in Australia may apply directly to MIT.
Apply Direct Now
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