Bachelor of Business - Major in Marketing
About the course
Build leading-edge marketing knowledge in a degree that is highly valued by employers.
The Bachelor of Business, Major in Marketing, offers a unique blend of units to help you specialise and develop skills in emerging marketing areas, including social media marketing, digital marketing, and product innovation and commercialisation.
This versatile degree will prepare you for a wide range of careers, from marketing strategy, advertising and media planning & buying, to sales, PR, marketing research and analytics.
MIT School of Business gives you the skills and accreditations future employers are looking for.
Ready to achieve your goals? MIT has the right course for you…
| Level | Higher Degree Course (Undergraduate) |
| Approval Status | This course is approved by TEQSA under the Higher Education Standards Framework. |
| Australian Quality Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7 |
Overview
| VTAC Code | 9470194732 (DFP) 9470194733 (IFP) |
| UAC Code | 570110 |
| Duration | 3 Years (6 Trimesters) Full-Time or Equivalent Part-Time |
| Intake | March, July, November |
| Campus | Melbourne (City) Sydney (City) |
| Study mode | On Campus |
Job Prospects
Strong
1346
Average Weekly Pay*
* Based on Advertising and Marketing Professionals job outlook published at joboutlook.gov.au
Course Details
The Bachelor of Business major in marketing course comprises: common core units, a major stream of marketing and elective units. In order to graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points.
Year 1
Semester 1
Year 2
Semester 3
- BK202 Consumer Behaviour
(Pre-requisite(s) BB105 Marketing Principles) - BK203 Business to Business Marketing
(Pre-requisite(s) BB105 Marketing Principles) - BK208 Digital Marketing Foundations
(Pre-requisite(s) BB105 Marketing Principles & BN110 Information System Fundamentals) - BK210 Market Research
(Pre-requisite(s) BB105 Marketing Principles, & BB108 Business Statistics; Co-requisite: BK202 Consumer Behaviour)
Semester 4
- BK213 Services Marketing
[Pre- requisite: BB105 Marketing Principles] - BK214 Integrated Marketing Communications
[Pre-requisite(s) BK202 Consumer Behaviour] - BK217 Social Media, Video and Search Marketing
[Pre-requisite: BK208 Digital Marketing Foundations] - School of Business Elective 1
Year 3
Semester 5
- BK306 Strategic Marketing
(Pre-requisite(s) BK210 Market Research) - BB313 Critical Thinking and Decision Making
- BK315 International Marketing
(Pre-requisite(s) BK210 Market Research) - School of Business Elective 2
Semester 6
- BK317 Product Innovation and Commercialisation
(Pre-requisite(s) BK202 Consumer Behaviour, BK210 Market Research & BK306 Strategic Marketing) - BB330 Industry Based Capstone Project
[Pre-requisite: must have successfully completed a minimum of 12 units] - School of Business Elective 3
- School of Business Elective 4
Students are to select from the list of Business Electives. Students must complete the pre-requisite/s (if any) prior to undertaking a unit.
Electives:
Any Bachelor of Business unit from another specialisation stream may be taken as an elective, subject to meeting pre- and co-requisites. The following units are recommended, however, not all electives may be available in all trimesters:
- BK209 Digital Content Creation and Management
[Pre-requisite: BB105 & Co-requisite: BK208] - BK301 Brand Strategy
[Pre-requisite: BB105] - BK307 Designing the User Experience
[Pre- requisites: BK208] - BK318 Digital Marketing Strategy and Planning
[Pre-requisite: BK210 Market Research] - BB208 Business Ethics and Sustainability
[Pre-requisite: BB103] - BB212 Human Resource Development
[Pre-requisite: BB103] - BB329 Integrated Strategy
[Pre-requisites: BB103, BB104, BB105 & BN110] - BM202 Organisational Behaviour
[Pre-requisite: BB103] - BM203 Project Management
[Pre-requisite: BB103 & BN110] - BM212 Strategic Human Resource Management
[Pre-requisites: BB103 & BB212] - BM214 nternational Business Management
[Pre-requisite: BB103] - BM301 Startup Entrepreneurship
[Pre-requisites: BB103, BB104, BB105 & must have completed a minimum of 16 units] - BM311 Entrepreneurship in a Digital Age
[Pre-requisite: BB103]
Some remarks:
- The program is available each intake but note that some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every Trimester, and changes in program structure occur from time to time.
Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
Learning Outcomes
The Bachelor of Business major in Marketing aims to provide graduates who will:
- Demonstrate a broad and coherent knowledge of theoretical and practical marketing and business applications in the global context;
- Be able to critically evaluate marketing alternatives and have the confidence to propose and apply effective and/or creative solutions;
- Demonstrate knowledge in the process of creating, communicating, delivering and exchanging offerings that have value to customers;
- Be able to plan, implement, control and evaluate marketing strategies, tactics and operations through critical marketing research and data analysis and respond to marketing challenges;
- Be able to work effectively in a team environment and communicate knowledge, skills and ideas to others in different contexts: organisational, industry and globally;
- Be able to apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility and ability to use cutting edge technology with a marketing context;
- Achieve a professional credential that will be recognised and valued globally;
- Exercise critical thinking and problem solving and be able to analyse complex marketing issues;
- Exhibit The MIT Graduate attributes
AQF Level 7
| Summary: | Graduates at this level will have broad knowledge and skills for professional work and/or further learning. |
| Knowledge: | Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1] |
| Skills: | Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
|
| Application of knowledge and skills: | Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
|
Accreditation
The Bachelor of Business (Marketing major) is accredited by the Australian Marketing Institute (http://www.ami.org.au/iMIS15/AMI/).
Entry Requirements
- Applicants must meet the academic entry requirements including pre-requisites for their chosen course, and
- Applicants must meet the minimum English language requirement for their chosen course, and
- Applicants must be 18 years of age as at the commencement date of their chosen course or unit.
(including current year 12 and graduates from 2017 and 2016)
- Successful completion of your Victorian Certificate of Education (VCE) or the equivalent in your state or territory, or
- Successful completion of the International Baccalaureate.
Pre-requisites:
- Units 3 and 4: a study score of at least 20 in any English in VCE or equivalent; Recommended: a study score of at least 20 in any Mathematics in VCE or equivalent.
(including applicants with higher education study, applicants with a vocational education and training (VET) study, applicants with a Bridging and enabling course and applicants with work and life experience)
Non-year 12 Prerequisite
Compulsory: As for Year 12 or equivalent.
Applicants with higher education study
Applicants are eligible for admission if they have satisfactorily completed at least six months of full-time equivalent study at a recognised Higher Education institution or provider.
Applicants who do not meet this requirement will be assessed on a case by case basis, on their previous academic history, which may include their:
- Recent higher education study results, or
- VCE study scores, and
- a personal statement outlining motivation to study the course, details of personal circumstances
Applicants with a vocational education and training (VET) study
Applicants are eligible for admission if they have satisfactorily completed a one-year VET (Vocational Education Training) Australian Qualifications Framework accredited award at Diploma or above. Applicants must also meet any pre-requisites prescribed for the course.
Applications with Work and Life Experience
1. Requirements for applicants who did not complete Year 12:
Applicants under this category will be assessed on a case by case basis on one or more of the following:
- Substantial relevant work experience that demonstrates that the applicant has satisfied the entry requirements for the course, or
- Completion of any relevant non-formal courses, and
- A personal statement outlining your motivation to study the course and details of personal circumstances including your life and work experience. Applicants should provide any aspect of their personal history that may support their application, including community service, work experience, and achievements.
2. Requirements for applicants who completed Year 12 more than two years ago:
Applicants who completed their Year 12 studies more than two years ago but have not completed any VET or higher education studies are assessed according to their Year 12 results.
Applicants with Bridging and enabling course
Applicants are eligible for admission if they have satisfactorily completed a Foundation Studies program offered by a university, a TAFE or a private provider accredited as compliant with the Australian National Standards for Foundation Programs.
Additional Information
Aboriginal and Torres Strait Islander people
Aboriginal and Torres Strait Islander applicants are assessed in the same way as applicants under the above categories.
Domestic applicants with overseas qualifications
Applicants with overseas qualifications need to establish whether their qualifications are equivalent to Australian qualifications. VTAC will advise MIT of the level of course in terms of the Australian Qualifications Framework according to NOOSR (the National Office for Overseas Skills Recognition) guidelines.
The Admissions Officer at MIT will then assess whether your qualificatin is suitable for entry into that course according to the course entry requirements.
English Language Requirements
Applicants with overseas qualifications must satisfy English language requirements in addition to meeting the academic requirements for the course.
Applicants with the following qualifications/English Language Tests may satisfy English requirements.
First Language English
If you completed Senior Secondary or Tertiary studies from a country where English is the first language.
Independent English Language Test Score
You need to achieve the minimum scores as shown below.
| IELTS Academic | TOFEL ibt | PTE Academic | Cambridge CAE |
|---|---|---|---|
| Overall score 6.0 (no band less than 5.5) | Overall score 60-78 with minimum scores: Reading 12, Listening 11, Speaking 17, Writing 20 | Overall score 50 with (no score less than 46) | CAE Score of 169 ( no band less than 162) |
MIT English Language Placement Test
You may seat for an MIT English Language Placement Test. Students who achieve an overall score of 160 in the test will satisfy English language requirements for undergraduate courses.
Pathways
If you do not meet our entry requirements, you may be able to gain entry to this course by completing Foundation Studies or Diploma programs offered by a university, a TAFE or a private provider accredited as compliant with the Australian National Standards for Foundation Programs.
TAFE/VET Diploma and Advanced graduates may be eligible to apply for Credit Transfer. You can get up to one-year credit transfer for a relevant Diploma and up to 1.5 years for a relevant Advanced Diploma
Credit Transfer
Credit transfer provide students with credit for learning already achieved. Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for credit transfer must be made before or during orientation and enrolment week.
Recognition of Prior Learning
Recognition of prior learning (RPL) allows students to gain credit towards their course based on their prior learning (including formal, informal and non‐formal learning). Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for Recognition of Prior Learning must be made before or during orientation and enrolment week.
Study now, pay later - with FEE-HELP
Students studying at MIT may be eligible for FEE-HELP. FEE-HELP is a loan scheme that assists eligible fee-paying students to pay their tuition fees. An eligible person may borrow up to the FEE-HELP limit to pay tuition fees over their lifetime.
For further information about FEE-HELP, click here or visit studyassist.gov.au
Tuition Fees
For 2018-19 fee information visit mit.edu.au/study-with-us/tuition-fees.
Financial Assistance
Youth and student allowances
For details on Youth Allowance, Austudy and ABSTUDY, visit humanservices.gov.au
Where to get further information
- Tertiary Education Quality Standards Agency (TEQSA) (https://www.teqsa.gov.au)
- Quality Indicators for Teaching and Learning (QILT) (https://www.qilt.edu.au)
- Australian Qualifications Framework (https://www.aqf.edu.au)
Before applying, ensure that you complete your application accurately, answer relevant questions and attach your academic and other supporting documents.
You must determine whether you meet prerequisites. See the relevant course information page for more information on prerequisites.
- Certified copies of your academic documents (e.g., Year 12 study score, transcript, certificate/s)
- Evidence of English language skills (if you completed studies from a non-English speaking country)
- Employment related documents e.g. employment certificate, reference letter, resume(where applicable)
- Any relevant professional/personal development course certificates
- Personal Statement (where applicable)
- Bio-data page of your passport or birth certificate or citizenship
For information on key dates for applying and receiving offers for courses through VTAC, visit VTAC website
How to Apply?
Learn more about whole of institution set here.
Current Year 12 Students
If you are a current year 12 student, you must apply through VTAC.
Apply Through VTACNon-current Year 12 Students
If you are a non-current year 12 student, you may apply directly to MIT.
Apply Direct Now
What to do after you have applied
The application processing time for direct applications is five working days after receiving the application at MIT. It may take longer during peak periods.
If you applied through VTAC, offers are released at different times. For more information on VTAC offer rounds and important dates, please visit the VTAC page.
Depending on your application method, if your application is successful, you will receive:
- Offer through your VTAC account if you applied through VTAC
- Offer by email if you applied directly to MIT
How to accept your offer
Whether you received direct offer or VTAC offer, you will need to attend the offer acceptance and enrolment date specified in your offer to accept your offer and enrol in units.
Deferment of offer
You can defer up to 12 months. If you wish to defer studies, you must do so before the offer acceptance and enrollment date specified in your offer letter.
Download the Deferral Form here
For more indormation, call (03) 8600 6700 or email enquiries@mit.edu.au
About the course
Build leading-edge marketing knowledge in a degree that is highly valued by employers.
The Bachelor of Business, Major in Marketing, offers a unique blend of units to help you specialise and develop skills in emerging marketing areas, including social media marketing, digital marketing, and product innovation and commercialisation.
This versatile degree will prepare you for a wide range of careers, from marketing strategy, advertising and media planning & buying, to sales, PR, marketing research and analytics.
MIT School of Business gives you the skills and accreditations future employers are looking for.
Ready to achieve your goals? MIT has the right course for you…
| Level | Higher Degree Course (Undergraduate) |
| Approval Status | This course is approved by TEQSA under the Higher Education Standards Framework. |
| Australian Quality Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7 |
Overview
| CRICOS Course Code | 067439D (VIC) 072668D (NSW) |
| Duration | 3 Years (6 Trimesters) Full-Time or Equivalent Part-Time |
| Intake | March, July, November |
| Campus | Melbourne (City) Sydney (City) |
| Study mode | On Campus |
Job Prospects
Strong
1346
Average Weekly Pay*
* Based on Advertising and Marketing Professionals job outlook published at joboutlook.gov.au
Course Details
The Bachelor of Business major in marketing course comprises: common core units, a major stream of marketing and elective units. In order to graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points.
Year 1
Semester 1
Year 2
Semester 3
- BK202 Consumer Behaviour
(Pre-requisite(s) BB105 Marketing Principles) - BK203 Business to Business Marketing
(Pre-requisite(s) BB105 Marketing Principles) - BK208 Digital Marketing Foundations
(Pre-requisite(s) BB105 Marketing Principles & BN110 Information System Fundamentals) - BK210 Market Research
(Pre-requisite(s) BB105 Marketing Principles, & BB108 Business Statistics; Co-requisite: BK202 Consumer Behaviour)
Semester 4
- BK213 Services Marketing
[Pre- requisite: BB105 Marketing Principles] - BK214 Integrated Marketing Communications
[Pre-requisite(s) BK202 Consumer Behaviour] - BK217 Social Media, Video and Search Marketing
[Pre-requisite: BK208 Digital Marketing Foundations] - School of Business Elective 1
Year 3
Semester 5
- BK306 Strategic Marketing
(Pre-requisite(s) BK210 Market Research) - BB313 Critical Thinking and Decision Making
- BK315 International Marketing
(Pre-requisite(s) BK210 Market Research) - School of Business Elective 2
Semester 6
- BK317 Product Innovation and Commercialisation
(Pre-requisite(s) BK202 Consumer Behaviour, BK210 Market Research & BK306 Strategic Marketing) - BB330 Industry Based Capstone Project
[Pre-requisite: must have successfully completed a minimum of 12 units] - School of Business Elective 3
- School of Business Elective 4
Students are to select from the list of Business Electives. Students must complete the pre-requisite/s (if any) prior to undertaking a unit.
Electives:
Any Bachelor of Business unit from another specialisation stream may be taken as an elective, subject to meeting pre- and co-requisites. The following units are recommended, however, not all electives may be available in all trimesters:
- BK209 Digital Content Creation and Management
[Pre-requisite: BB105 & Co-requisite: BK208] - BK301 Brand Strategy
[Pre-requisite: BB105] - BK307 Designing the User Experience
[Pre- requisites: BK208] - BK318 Digital Marketing Strategy and Planning
[Pre-requisite: BK210 Market Research] - BB208 Business Ethics and Sustainability
[Pre-requisite: BB103] - BB212 Human Resource Development
[Pre-requisite: BB103] - BB329 Integrated Strategy
[Pre-requisites: BB103, BB104, BB105 & BN110] - BM202 Organisational Behaviour
[Pre-requisite: BB103] - BM203 Project Management
[Pre-requisite: BB103 & BN110] - BM212 Strategic Human Resource Management
[Pre-requisites: BB103 & BB212] - BM214 nternational Business Management
[Pre-requisite: BB103] - BM301 Startup Entrepreneurship
[Pre-requisites: BB103, BB104, BB105 & must have completed a minimum of 16 units] - BM311 Entrepreneurship in a Digital Age
[Pre-requisite: BB103]
Some remarks:
- The program is available each intake but note that some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every Trimester, and changes in program structure occur from time to time.
Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
Aim and Objectives
The Bachelor of Business major in Accounting aims to provide graduates who will:
- Demonstrate a broad and coherent knowledge of the accountancy discipline in the global context;
- Possess an up-to-date body of specialist accounting knowledge both theoretical and technical;
- Be able to apply International Accounting Standards, Australian Accounting Standards and Conceptual Framework and have the ability to remain up-to-date with changes in regulations and reporting requirements;
- Be able to analyse and evaluate the financial position and performance of an organisation through the examination of financial and non-financial data;
- Possess the technical and theoretical knowledge, competency and skills required to become a member of the Australian accounting professional bodies, CPA Australia (CPAA), Chartered Accountants Australia and New Zealand (CAANZ) and Institute of Public Accountants (IPA)
- Be able to work effectively in a team environment and communicate knowledge, skills and ideas to others in different contexts: organisational, industry and globally;
- Be able to apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility;
- Be ethically aware and possess appropriate professional skills for a career in accountancy;
- Exhibit the MIT Graduate attributes
AQF Level 7
| Summary: | Graduates at this level will have broad knowledge and skills for professional work and/or further learning. |
| Knowledge: | Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1] |
| Skills: | Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
|
| Application of knowledge and skills: | Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
|
Career Opportunities
What is Marketing?
Marketing is the process of understanding, identifying, and anticipating consumer’s needs and wants, and then creating, communicating, and delivering a product or a service that satisfies the consumer’s requirements, profitably. Marketing enables organisations to anticipate and respond to market demands, quickly and effectively, and therefore, maintain the organisation’s competitive edge in the dynamic global marketplace.
What do Marketing professionals do?
Marketing professionals play a key role in the success of an organisation. They are highly creative, yet analytical individuals, who are consumer focused, aware of competitive threats, and are able to act quickly to the changing market conditions. They are responsible for understanding and anticipating consumer needs and wants, analysing and translating those needs and wants into products and services, and designing and creating of the marketing solution that will help the organisation grow its market share.
What do I study?
The Marketing major, which can be undertaken as part of the Bachelor of Business, will provide you with skills, knowledge, and tools, required to deal with the complexities and challenges of the global marketing environment. Key marketing concepts covered include consumer behaviour, business to business marketing, marketing research, customer services and satisfaction, product planning and management, marketing communications, advertising and promotion, strategic marketing, marketing law, and global marketing.
The final year capstone industry based projects will be based on a real application in industry or in an organisation. This project will allow you to bring together and strengthen the knowledge and skills you have gained during the program.
Related courses:
Bachelor of Business (majors available in: Accounting, Marketing, and Management)
What are the career opportunities?
As a graduate of the marketing major, you may find employment in areas of marketing communication, advertising, market research, strategic marketing and planning, retailing, sales, services, direct marketing, product management and new product development, brand management, distribution, account/relationship management, public relations, international marketing, and marketing consulting within a wide range of public, not-for-profit and private enterprises.
Career roles and options include: Marketing Officer, Marketing Manager, Sales and Marketing Coordinator, Sales Manager, Service Manager, Account Manager, Market Researcher, Market Analyst, Strategy Consultant, Product Manager, Distribution Manager, Brand Manager, Communication Manager, Advertising Assistant, Advertising Manager, Events Coordinator, Public Relations Manager, Media Liaison Coordinator, and Marketing Communications Consultant.
Entry Requirement
| Minimum requirements: | Successful completion of Year 12 or equivalent |
| Pre-requisite: | None |
International Students - English Language Requirement
| English language Proficiency tests | Results Required |
| IELTS (Academic) | Overall score 6.0 (no band less than 5.5) or equivalent |
How to Apply?
If you are not in Australia
All International students who are not in Australia must apply through our registered agents.
Find a registered agent in your countryIf you are in Australia
All International students who are currently in Australia may apply directly to MIT.
Apply Direct Now
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Disclaimer
Even though MIT endeavours to provide correct information, this information may change throughout the year. You are strongly advised to verify the accuracy of this information with the relevant schools before making a decision.