The world of business is changing fast. Businesses need to have an online presence. But how do they get found? How can they convert visitors into customers? The answer is digital marketing. Digital marketers help businesses to connect with customers online, use data to create targeted campaigns and stay ahead of marketing trends. It’s a growing field with thousands of exciting jobs on offer every day. All that’s missing is you!
DURATION
3 years (6 trimesters) full-time or equivalent part-timeINTAKES
March, July, NovemberVTAC CODE
9470194732 (DFP), 9470194733 (IFP)UAC CODE
570110LOCATION
Melbourne, SydneyAQF LEVEL
Level 7| DURATION 3 years (6 trimesters) full-time or equivalent part-time | |
| INTAKES March, July, November | |
| VTAC CODE 9470194732 (DFP), 9470194733 (IFP) | |
| UAC CODE 570110 | |
| LOCATION Melbourne, Sydney | |
| AQF LEVEL Level 7 |
GET SET FOR THE FUTURE
Study a Bachelor of Business at MIT’s Sydney or Melbourne Campus next semester. After one year of broad business education, students can specialise with a major in Marketing and Digital Communications, Management or Accounting.
When you study a Bachelor of Business, major in Marketing and Digital Communications, you open the door to a thriving industry. As businesses increasingly go online, digital marketing and communications are essential to product innovation as well as communicating with target audiences.
Marketing analytics lift the lid on what’s going on behind the scenes. How do people use a website? Which ad gets the most clicks? Which social media platforms are customers using?
Graduate knowing how to create digital content that helps businesses grow.
THIS COURSE INCLUDES:
BECOME A SKILLED COMMUNICATOR
Digital marketing strategy needs a creative mind and clear communication skills. We’ll show you how to create messaging that connects with audiences.
SOLVE REAL PROBLEMS
Our curriculum is based on solving real world problems. You’ll learn everything from SEO to tackling the ethics of online marketing.
BROAD SKILLS
Learn how to manage all aspects of digital marketing, including content creation, market research and strategy to improve business outcomes.
DEVELOP FRESH THINKING
Learn to think outside the box. Collaborate with students across disciplines in an environment that echoes real life.
KEEP UP WITH CHANGE
Learn from industry experts with up to date industry experience. MIT gives you the skills to adapt to change in an evolving industry.
USE THE LATEST TOOLS
Master the latest digital marketing tools. Get comfortable with new software programs for analytics, CRM and SEO.
CAREER PATHS
A Bachelor of Business, major in Marketing and Digital Communications is a ticket to the industry of your choice.
Career roles include:
- Content management and strategy
- SEO/SEM specialist
- Digital marketing manager
- Video/Audio Marketing developer
- Business, strategy and management consultant
- Digital marketing strategy analyst
- Digital marketing analyst
- Digital business solution manager
- Digital business development manager
- Social media manager
Compare this with Career Paths on the other BBus majors:
STUDY DIGITAL MARKETING AT MIT
A Bachelor of Business, major in Marketing and Digital Communications gives you essential business knowledge and an understanding of how digital marketing fits into the bigger picture.
Data is the rocket fuel for marketing modern businesses. Marketing and Digital Communications gives you the knowledge to decode the data and create the content your audience wants.
Learn how to leverage email, social media, websites and search engines to reach customers.
With these skills you’ll be a valuable member of any business. You’ll be able to work for yourself or for others, from anywhere with wifi.
PROFESSIONAL RECOGNITION AND ACCREDITATION
MIT’s courses are accredited by the Tertiary Education Quality and Standards Agency (TEQSA). TEQSA is Australia’s independent national quality assurance and regulatory agency for higher education in Australia.
The Bachelor of Business, major in Marketing and Digital Communications is accredited by the Australian Marketing Institute. After successfully completing the course, graduates will be eligible to apply for associate membership of AMI.
COURSE STRUCTURE
The Bachelor of Business has a core of ten units, which provides students with a well-rounded understanding of the business world and how each aspect fits into the larger picture of Business. The course also contains ten units related to each major area of study and four elective units designed to complement core units and provide additional in-depth knowledge and expertise in the business discipline.
A typical course outline:
COURSE UNITS
To graduate from the degree, students must complete 360 credit points overall. Each unit is worth 15 credit points, and full-time students undertake four units per trimester. All students complete general business education in their first year before choosing a specialism.
As you progress through your course, your knowledge will become more focussed on your chosen major field. This is put into action in your final year industry-based project.
Four units per trimester is a full time load. All units are the same weight.
Bachelor of Business
Common Core Units
- AIM100 Academic Integrity Module
- BB101 Business Communications
- BB103 Management Principles
- BB104 Introductory Accounting
- BB105 Marketing Principles
- BN110 Information Systems Fundamentals
- BB106 Economic Principles
- BB107 Commercial Law
- BB108 Business Statistics
Major Stream (Marketing and Digital Communications)
- BK202 Consumer Behaviour
- BK208 Digital Marketing Foundations
- BK209 Digital Content Creation and Management
- BK210 Market Research
- BK213 Services Marketing
- BK214 Integrated Marketing Communications
- BK217 Social Media, Video and Search Marketing
- BK315 International Marketing
- BK307 Designing the User Experience
- BK317 Product Innovation and Commercialisation
- BK321 Digital Marketing Strategy and Planning
- BB313 Critical Thinking and Decision Making
- BB330 Industry Based Capstone Project*
Electives
- BB208 Business Ethics and Sustainability
- BB212 Human Resource Development
- BM202 Organisational Behaviour
- BM203 Project Management
- BM212 Strategic Human Resource Management
- BM214 International Business Management
- BM311 Entrepreneurship in a Digital Age
- BAN211 Business Analytics
- BAN222 Visual and Predictive Analytics
- BAN221 Digital Marketing and Social Media Analytics
- BAN223 Accounting Analytics and Financial Modelling
- BAN312 Artificial Intelligence for Enterprises
- BAN321 Professional Ethics in the AI and Digital Age
Please note:
- The third year Industry Project is mandatory. During the project, a personal development session will be offered to help you source and execute the project.
- If a third party is required to find a project, you will incur a fee. An indicative fee is $350 plus GST.
- The program is available for each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every trimester, and changes in program structure occur from time to time.
- Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
Some remarks:
- AIM100 Academic Integrity Module (a zero credit point course that all MIT students must complete).
- The program is available for each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every trimester, and changes in program structure occur from time to time.
COURSE LEARNING OUTCOMES
The Bachelor of Business, major in Marketing and Digital Communications aims to provide graduates who will:
- Possess a well-developed awareness of professional practice in the context of digital marketing.
- Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
- Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
- Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
- Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
- Employ professional digital marketing skills responsibly and respectfully in a global environment.
- Possess the awareness of ethical practice in the personal, political and professional contexts of society.
- Possess the skills to behave ethically in personal and professional contexts.
- Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
- Demonstrate digital literacy and production skills across a range of media and media texts
AQF Level 7
Summary:
Graduates at this level will have broad knowledge and skills for professional work and/or further learning.
Knowledge:
Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1]
Skills:
Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
- Analyse and evaluate information to complete a range of activities [S1]
- Analyse, generate and transmit solutions to unpredictable and sometimes complex problems [S2]
- Transmit knowledge, skills and ideas to others [S3]
Application of knowledge and skills:
Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
- In contexts that require self-directed work and learning [A1]
- Within broad parameters to provide specialist advice and functions [A2]
ENTRY REQUIREMENTS
Applicants must meet the academic entry requirements including prerequisites for their chosen course, and;
Applicants must meet the minimum English language requirement for their chosen course, and;
Domestic Applicants must be 17 years of age as at the commencement date of their chosen course or unit.
Admission criteria for applicants with recent secondary education
Applicants with recent secondary education are those who completed Year 12 within the last two years. You’ll need to satisfy the following requirements:
- Successful completion of your Victorian Certificate of Education (VCE), HSC (Higher Secondary Certificate) or the equivalent in your state or territory, or
- Successful completion of the International Baccalaureate.
Prerequisites for students from Victoria:
Units 3 and 4: a study score of at least 20 in any English in VCE or equivalent;
Prerequisites for students from New South Wales:
Band 2 or higher in any English in HSC;
Admission Criteria for Non-year 12 Applicants
Non-year 12 Prerequisite
Compulsory: As for Year 12 or equivalent.
Applicants with higher education study
Applicants are eligible for admission if they’ve completed full-time equivalent higher education study (the number of units or courses will vary depending on your previous institution; however, this is equivalent to 4 units at MIT).
If you don't meet this requirement, we'll assess your admission on the basis of your previous academic history, which may include your higher education study results, Year 12 or equivalent study scores, and your personal statement.
Applicants with vocational education and training (VET) study
You must have completed an AQF Certificate IV or above from a Registered Training Organisation (RTO). You must also meet any pre-requisites prescribed for the course.
Applications with Work and Life Experience
1. Requirements for applicants who did not complete Year 12:
Applicants under this category will be assessed on a case-by-case basis on one or more of the following
- Substantial relevant work experience that demonstrates that you’ve satisfied the entry requirements for the course, or
- Completion of any relevant non-formal courses, and
- A personal statement outlining your motivation to study the course and details of personal circumstances, including your life and work experience. You should provide any aspect of your personal history that may support your application, including community service, work experience, and achievements.
2. Requirements for applicants who completed Year 12 more than two years ago:
Applicants who completed their Year 12 studies more than two years ago but have not completed any VET or higher education studies are assessed according to their Year 12 results.
Applicants with Bridging and enabling course
You're eligible to apply if you've completed a Foundation Studies or Tertiary Preparatory program at a university, TAFE or Registered Training Organisation (RTO).
Additional Information
Aboriginal and Torres Strait Islander people
Aboriginal and Torres Strait Islander applicants are assessed in the same way as applicants under the above categories.
Domestic applicants with overseas qualifications
Applicants with overseas qualifications need to establish whether their qualifications are equivalent to Australian qualifications. VTAC will advise MIT of the level of course in terms of the Australian Qualifications Framework according to NOOSR (the National Office for Overseas Skills Recognition) guidelines.
The Admissions Officer at MIT will then assess whether the qualification is suitable for entry into that course according to the course entry requirements.
English Language Requirements
Applicants with overseas qualifications must satisfy English language requirements in addition to meeting the academic requirements for the course.
Applicants with the following qualifications/English Language Tests may satisfy English requirements.
First Language English
If you completed Senior Secondary or Tertiary studies from a country where English is the first language.
Independent English Language Test Score
You need to achieve the minimum scores, as shown below.
IELTS Academic
Overall score 6.0
(no band less than 5.5)
TOFEL ibt
Overall score 60-78 with minimum scores: Reading 12, Listening 11, Speaking 17, Writing 20
PTE Academic
Overall score 50 with (no score less than 46)
Cambridge CAE
CAE score of 169 ( no band less than 162)
Pathways
TAFE/VET Diploma and Advanced Diploma graduates may be eligible to apply for Credit Transfer. You can get up to one year credit transfer for a relevant Diploma and up to 1.5 years for a relevant Advanced Diploma.
Credit Transfer
Credit transfer provides students with credit for learning already achieved. Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for credit transfer must be made before or during orientation and enrolment week.
Recognition of Prior LearningRecognition of prior learning (RPL) allows students to gain credit towards their course based on their prior learning (including formal, informal and non‐formal learning). Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for Recognition of Prior Learning must be made before or during orientation and enrolment week.
For further information, see the links below:
BACHELOR OF BUSINESS STUDENT PROFILE
The table below gives an indication of the peer cohort for new students at Melbourne Institute of Technology. It provides data on students who commenced Bachelor of Business in the academic year 2022. This includes those admitted through all offer rounds, across both Melbourne and Sydney Campus, and international students studying Bachelor of Business at Melbourne Institute of Technology.
| Applicant background | Full year intake [2022] | |
| Number of students | Percentage of all students | |
| (A) Past higher education study (includes a bridging or enabling course) |
15 | 4.93% |
| (B) Past vocational education and training (VET) study | L/N | L/N |
(C) Recent secondary education
|
- | - |
|
- | - |
|
288 | 94.74% |
| (D) Work and life experience (Admitted on the basis of previous achievement other than the above) | L/N | L/N |
| International Students | 278 | 91.45% |
| All Students | 304 | 100.0% |
Applicant background - Full year intake [2022]
[Number of students | Percentage of all students]
(A) Past higher education study (includes a bridging or enabling course)
15
4.93%
(B) Past vocational education and training (VET) study
L/N
L/N
(C) Recent secondary education
Admitted solely on the basis of ATAR (regardless of whether this includes the impact of adjustment factors such as equity or subject bonus points)
-
-
Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
-
-
Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
288
94.74%
(D) Work and life experience (Admitted on the basis of previous achievement other than the above)
L/N
L/N
International Students
278
91.45%
All Students
304
100.0%
Notes:
- L/N - Low numbers: the number of students is less than 5.
- N/A - Data not available for this item.
- N/P - Data not published for this item.
Read our institute-wide student profile
FEE INFORMATION
Study now and pay later with FEE-HELP.Students studying at MIT may be eligible for FEE-HELP. FEE-HELP is a loan scheme that assists eligible fee-paying students to pay their tuition fees. An eligible person may borrow up to the FEE-HELP limit to pay tuition fees over their lifetime.
Read more about FEE-HELP or visit Study Assist.
Tuition FeesFor fee information visit the tuition fee page.
Financial Assistance
Youth and student allowances
For details on Youth Allowance, Austudy and ABSTUDY, visit Human Services.
FREQUENTLY ASKED QUESTIONS
What is Digital Marketing?
Digital marketing is the process of promoting businesses online. This includes on websites, social media, content marketing, search engine marketing and email marketing. Digital content might include text and multimedia like audio and video.
What is Search Engine Marketing?
Search Engine Marketing is a form of digital marketing strategy to get websites found and promoted by search engines, like Google. Search engine marketing uses paid ads to promote websites to appear when potential customers search for their products or services.
What degree can I do to get a job in marketing?
Look for a Bachelor degree, like MIT’s Bachelor of Business in Digital Marketing that includes business skills, communications, public relations and analytics to get the most out of your studies. It will give you the core skills you need to get started in marketing, social media management and more.
When are the intakes for Bachelor degrees at MIT?
MIT has three intakes each academic year, with classes usually starting in March, July and November. International students are encouraged to apply early to make sure they meet the cut off dates for their preferred intake.
HOW TO APPLY
Step 1: Check the course entry requirements.
- Make sure you meet the entry requirements for your chosen course.
Step 2: What to include with your application?
- Evidence of completion of your previous studies that is award certificates or transcript with completion confirmed.
- Proof of identity—for example, your passport or birth certificate or citizenship.
- Evidence of English language skills (if you completed studies from a non-English speaking country).
- Proof of your permanent residency or citizenship if you were born overseas.
Certifying your academic documents
You should provide certified copies of your academic and other essential documents at the time of application.
Step 3: Apply
Apply direct to MIT using our direct Application Portal. The following applicants should apply directly:
- Postgraduate applicants
- Non-current Year 12 applicants
Current Year 12 students (VIC)
If you are a Year 12 student from VIC, you should apply through VTAC. VTAC applications are made online through the VTAC website. To learn more about the application process, visit VTAC.
Apply via VTACCurrent Year 12 students (NSW)
If you are a Year 12 student from NSW, you should apply through UAC. UAC applications are made online through the UAC website. To learn more about the application process, visit the UAC website
Apply via UACWHAT TO DO AFTER YOU HAVE APPLIED
The application processing time for direct applications is five working days after receiving the application at MIT. It may take longer during peak periods.
If you applied through VTAC, offers are released at different times. For more information on VTAC offer rounds and important dates, please visit the VTAC page.
Depending on your application method, if your application is successful, you will receive:
- Offer through your VTAC account if you applied through VTAC
- Offer by email if you applied directly to MIT.
How to accept your offer
Deferment of offer
STUDY DIGITAL MARKETING AT MIT
A Bachelor of Business, major in Marketing and Digital Communications gives you essential business knowledge and an understanding of how digital marketing fits into the bigger picture.
Data is the rocket fuel for marketing modern businesses. Marketing and Digital Communications gives you the knowledge to decode the data and create the content your audience wants.
Learn how to leverage email, social media, websites and search engines to reach customers.
With these skills you’ll be a valuable member of any business. You’ll be able to work for yourself or for others, from anywhere with wifi.
PROFESSIONAL RECOGNITION AND ACCREDITATION
MIT’s courses are accredited by the Tertiary Education Quality and Standards Agency (TEQSA). TEQSA is Australia’s independent national quality assurance and regulatory agency for higher education in Australia.
The Bachelor of Business - Marketing and Digital Communications major is accredited by the Australian Marketing Institute. After successfully completing the course, graduates will be eligible to apply for associate membership of AMI.
COURSE STRUCTURE
The Bachelor of Business has a core of ten units, which provides students with a well-rounded understanding of the business world and how each aspect fits into the larger picture of Business. The course also contains ten units related to each major area of study and four elective units designed to complement core units and provide additional in-depth knowledge and expertise in the business discipline.
A typical course outline:
COURSE UNITS
To graduate from the degree, students must complete 360 credit points overall. Each unit is worth 15 credit points, and full-time students undertake four units per trimester. All students complete general business education in their first year before choosing a specialism.
As you progress through your course, your knowledge will become more focussed on your chosen major field. This is put into action in your final year industry-based project.
Four units per trimester is a full time load. All units are the same weight.
Bachelor of Business
Common Core Units
- AIM100 Academic Integrity Module
- BB101 Business Communications
- BB103 Management Principles
- BB104 Introductory Accounting
- BB105 Marketing Principles
- BN110 Information Systems Fundamentals
- BB106 Economic Principles
- BB107 Commercial Law
- BB108 Business Statistics
Major Stream (Marketing and Digital Communications)
- BK202 Consumer Behaviour
- BK208 Digital Marketing Foundations
- BK209 Digital Content Creation and Management
- BK210 Market Research
- BK213 Services Marketing
- BK214 Integrated Marketing Communications
- BK217 Social Media, Video and Search Marketing
- BK315 International Marketing
- BK307 Designing the User Experience
- BK317 Product Innovation and Commercialisation
- BK321 Digital Marketing Strategy and Planning
- BB313 Critical Thinking and Decision Making
- BB330 Industry Based Capstone Project*
Electives
- BB208 Business Ethics and Sustainability
- BB212 Human Resource Development
- BM202 Organisational Behaviour
- BM203 Project Management
- BM212 Strategic Human Resource Management
- BM214 International Business Management
- BM311 Entrepreneurship in a Digital Age
- BAN211 Business Analytics
- BAN222 Visual and Predictive Analytics
- BAN221 Digital Marketing and Social Media Analytics
- BAN223 Accounting Analytics and Financial Modelling
- BAN312 Artificial Intelligence for Enterprises
- BAN321 Professional Ethics in the AI and Digital Age
Please note:
- The third year Industry Project is mandatory. During the project, a personal development session will be offered to help you source and execute the project.
- If a third party is required to find a project, you will incur a fee. An indicative fee is $350 plus GST.
- The program is available for each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every trimester, and changes in program structure occur from time to time.
- Program structures and units are subject to change through the process of regular course revision. There is no guarantee that every unit will be offered in any particular trimester.
Some remarks:
- AIM100 Academic Integrity Module (a zero credit point course that all MIT students must complete).
- The program is available for each intake; however, some units of study are subject to quotas and minimum enrolment requirements.
- Not all units of study are available every trimester, and changes in program structure occur from time to time.
COURSE LEARNING OUTCOMES
The Bachelor of Business, major in Marketing and Digital Communications aims to provide graduates who will:
- Possess a well-developed awareness of professional practice in the context of digital marketing.
- Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
- Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
- Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work.
- Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
- Employ professional digital marketing skills responsibly and respectfully in a global environment.
- Possess the awareness of ethical practice in the personal, political and professional contexts of society.
- Possess the skills to behave ethically in personal and professional contexts.
- Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
- Demonstrate digital literacy and production skills across a range of media and media texts
AQF Level 7
Summary:
Graduates at this level will have broad knowledge and skills for professional work and/or further learning.
Knowledge:
Graduates at this level will have broad and coherent theoretical and technical knowledge with depth in one or more disciplines or areas of practice [K1]
Skills:
Graduates at this level will have well-developed cognitive, technical and communication skills to select and apply methods and technologies to:
- Analyse and evaluate information to complete a range of activities [S1]
- Analyse, generate and transmit solutions to unpredictable and sometimes complex problems [S2]
- Transmit knowledge, skills and ideas to others [S3]
Application of knowledge and skills:
Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility: Graduates at this level will apply knowledge and skills to demonstrate autonomy, well-developed judgement and responsibility:
- In contexts that require self-directed work and learning [A1]
- Within broad parameters to provide specialist advice and functions [A2]
ENTRY REQUIREMENTS
Applicants must meet the academic entry requirements including prerequisites for their chosen course, and;
Applicants must meet the minimum English language requirement for their chosen course, and;
Domestic Applicants must be 17 years of age as at the commencement date of their chosen course or unit.
Admission criteria for applicants with recent secondary education
Applicants with recent secondary education are those who completed Year 12 within the last two years. You’ll need to satisfy the following requirements:
- Successful completion of your Victorian Certificate of Education (VCE), HSC (Higher Secondary Certificate) or the equivalent in your state or territory, or
- Successful completion of the International Baccalaureate.
Prerequisites for students from Victoria:
Units 3 and 4: a study score of at least 20 in any English in VCE or equivalent;
Prerequisites for students from New South Wales:
Band 2 or higher in any English in HSC;
Admission Criteria for Non-year 12 Applicants
Non-year 12 Prerequisite
Compulsory: As for Year 12 or equivalent.
Applicants with higher education study
Applicants are eligible for admission if they’ve completed full-time equivalent higher education study (the number of units or courses will vary depending on your previous institution; however, this is equivalent to 4 units at MIT).
If you don't meet this requirement, we'll assess your admission on the basis of your previous academic history, which may include your higher education study results, Year 12 or equivalent study scores, and your personal statement.
Applicants with vocational education and training (VET) study
You must have completed an AQF Certificate IV or above from a Registered Training Organisation (RTO). You must also meet any pre-requisites prescribed for the course.
Applications with Work and Life Experience
1. Requirements for applicants who did not complete Year 12:
Applicants under this category will be assessed on a case-by-case basis on one or more of the following
- Substantial relevant work experience that demonstrates that you’ve satisfied the entry requirements for the course, or
- Completion of any relevant non-formal courses, and
- A personal statement outlining your motivation to study the course and details of personal circumstances, including your life and work experience. You should provide any aspect of your personal history that may support your application, including community service, work experience, and achievements.
2. Requirements for applicants who completed Year 12 more than two years ago:
Applicants who completed their Year 12 studies more than two years ago but have not completed any VET or higher education studies are assessed according to their Year 12 results.
Applicants with Bridging and enabling course
You're eligible to apply if you've completed a Foundation Studies or Tertiary Preparatory program at a university, TAFE or Registered Training Organisation (RTO).
Additional Information
Aboriginal and Torres Strait Islander people
Aboriginal and Torres Strait Islander applicants are assessed in the same way as applicants under the above categories.
Domestic applicants with overseas qualifications
Applicants with overseas qualifications need to establish whether their qualifications are equivalent to Australian qualifications. VTAC will advise MIT of the level of course in terms of the Australian Qualifications Framework according to NOOSR (the National Office for Overseas Skills Recognition) guidelines.
The Admissions Officer at MIT will then assess whether the qualification is suitable for entry into that course according to the course entry requirements.
English Language Requirements
Applicants with overseas qualifications must satisfy English language requirements in addition to meeting the academic requirements for the course.
Applicants with the following qualifications/English Language Tests may satisfy English requirements.
First Language English
If you completed Senior Secondary or Tertiary studies from a country where English is the first language.
Independent English Language Test Score
You need to achieve the minimum scores, as shown below.
IELTS Academic
Overall score 6.0
(no band less than 5.5)
TOFEL ibt
Overall score 60-78 with minimum scores: Reading 12, Listening 11, Speaking 17, Writing 20
PTE Academic
Overall score 50 with (no score less than 46)
Cambridge CAE
CAE score of 169 ( no band less than 162)
Pathways
TAFE/VET Diploma and Advanced Diploma graduates may be eligible to apply for Credit Transfer. You can get up to one year credit transfer for a relevant Diploma and up to 1.5 years for a relevant Advanced Diploma.
Credit Transfer
Credit transfer provides students with credit for learning already achieved. Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for credit transfer must be made before or during orientation and enrolment week.
Recognition of Prior LearningRecognition of prior learning (RPL) allows students to gain credit towards their course based on their prior learning (including formal, informal and non‐formal learning). Applicants are assessed on a case-by-case basis. Learn more about credit transfer.
Applications for Recognition of Prior Learning must be made before or during orientation and enrolment week.
For further information, see the links below:
BACHELOR OF BUSINESS STUDENT PROFILE
The table below gives an indication of the peer cohort for new students at Melbourne Institute of Technology. It provides data on students who commenced Bachelor of Business in the academic year 2022. This includes those admitted through all offer rounds, across both Melbourne and Sydney Campus, and international students studying Bachelor of Business at Melbourne Institute of Technology.
| Applicant background | Full year intake [2022] | |
| Number of students | Percentage of all students | |
| (A) Past higher education study (includes a bridging or enabling course) |
15 | 4.93% |
| (B) Past vocational education and training (VET) study | L/N | L/N |
(C) Recent secondary education
|
- | - |
|
- | - |
|
288 | 94.74% |
| (D) Work and life experience (Admitted on the basis of previous achievement other than the above) | L/N | L/N |
| International Students | 278 | 91.45% |
| All Students | 304 | 100.0% |
Applicant background - Full year intake [2022]
[Number of students | Percentage of all students]
(A) Past higher education study (includes a bridging or enabling course)
15
4.93%
(B) Past vocational education and training (VET) study
L/N
L/N
(C) Recent secondary education
Admitted solely on the basis of ATAR (regardless of whether this includes the impact of adjustment factors such as equity or subject bonus points)
-
-
Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
-
-
Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
288
94.74%
(D) Work and life experience (Admitted on the basis of previous achievement other than the above)
L/N
L/N
International Students
278
91.45%
All Students
304
100.0%
Notes:
- L/N - Low numbers: the number of students is less than 5.
- N/A - Data not available for this item.
- N/P - Data not published for this item.
Read our institute-wide student profile
FEE INFORMATION
Study now and pay later with FEE-HELP.Students studying at MIT may be eligible for FEE-HELP. FEE-HELP is a loan scheme that assists eligible fee-paying students to pay their tuition fees. An eligible person may borrow up to the FEE-HELP limit to pay tuition fees over their lifetime.
Read more about FEE-HELP or visit Study Assist.
Tuition FeesFor fee information visit the tuition fee page.
Financial Assistance
Youth and student allowances
For details on Youth Allowance, Austudy and ABSTUDY, visit Human Services.
FREQUENTLY ASKED QUESTIONS
What is Digital Marketing?
Digital marketing is the process of promoting businesses online. This includes on websites, social media, content marketing, search engine marketing and email marketing. Digital content might include text and multimedia like audio and video.
What is Search Engine Marketing?
Search Engine Marketing is a form of digital marketing strategy to get websites found and promoted by search engines, like Google. Search engine marketing uses paid ads to promote websites to appear when potential customers search for their products or services.
What degree can I do to get a job in marketing?
Look for a Bachelor degree, like MIT’s Bachelor of Business in Digital Marketing that includes business skills, communications, public relations and analytics to get the most out of your studies. It will give you the core skills you need to get started in marketing, social media management and more.
When are the intakes for Bachelor degrees at MIT?
MIT has three intakes each academic year, with classes usually starting in March, July and November. International students are encouraged to apply early to make sure they meet the cut off dates for their preferred intake.
HOW TO APPLY
Step 1: Check the course entry requirements.
- Make sure you meet the entry requirements for your chosen course.
Step 2: What to include with your application?
- Evidence of completion of your previous studies that is award certificates or transcript with completion confirmed.
- Proof of identity—for example, your passport or birth certificate or citizenship.
- Evidence of English language skills (if you completed studies from a non-English speaking country).
- Proof of your permanent residency or citizenship if you were born overseas.
Certifying your academic documents
You should provide certified copies of your academic and other essential documents at the time of application.
Step 3: Apply
Apply direct to MIT using our direct Application Portal. The following applicants should apply directly:
- Postgraduate applicants
- Non-current Year 12 applicants
Current Year 12 students (VIC)
If you are a Year 12 student from VIC, you should apply through VTAC. VTAC applications are made online through the VTAC website. To learn more about the application process, visit VTAC.
Apply via VTACCurrent Year 12 students (NSW)
If you are a Year 12 student from NSW, you should apply through UAC. UAC applications are made online through the UAC website. To learn more about the application process, visit the UAC website
Apply via UACWHAT TO DO AFTER YOU HAVE APPLIED
The application processing time for direct applications is five working days after receiving the application at MIT. It may take longer during peak periods.
If you applied through VTAC, offers are released at different times. For more information on VTAC offer rounds and important dates, please visit the VTAC page.
Depending on your application method, if your application is successful, you will receive:
- Offer through your VTAC account if you applied through VTAC
- Offer by email if you applied directly to MIT.
How to accept your offer
Deferment of offer
INDUSTRY PROJECTS
Test yourself like never before
In the final year, students consolidate their learning through a capstone project (BB330).
This industry-based project is designed to provide students with real-world experience. The Industry Experience unit will require you to undertake project work for 150 hours in one trimester.
You’ll work with an industry client, using your knowledge of Marketing and Digital Communications. Analyse, design, develop and implement solutions using project management and digital marketing tools. Bring technical and creative skills to tackle complex problems. This project shows you what the real world is like and gives you experience you can share in job interviews.
Our past students have worked on projects, such as these:
- HEALTH AND SAFETY : Development of market segmentation and analysis for an OH&S App to send warnings if tradies are taking undue risks.
- RIDE-SHARE FINANCIAL MODELING : Developing a three financial statements forecast financial model for a ride-share company.
- ENVIRONMENTAL PRICING MODEL : Analysing pricing models and researching an HR payroll system for an environmentally-driven project.
- SANITATION : Developing a marketing plan and digital marketing strategy for an environmentally sustainable Sanitation Project.
- EDUCATION : Developing a digital marketing strategy to support international students' wellbeing.
- TRAVEL: Research and integration of a customer relationship management system for the travel industry.
OUR STAFF ARE LEADING INDUSTRY EXPERTS
Kristina Nicholls
Head of School of Business, Discipline Leader Marketing & Digital Communications
Kris has extensive industry experience. She managed and operated a multiple-award winning up-market hotel in Melbourne and personally won several national industry awards for marketing and hospitality operations. She served on the Council of the Australian Hotels Association for four years.
Kris has also had an extensive career within the education sector. She has held various academic leadership roles. Prior to returning to Melbourne Institute of Technology as Head, School of Business, Kris was most recently the Director, Academic Integrity [DAI] with Torrens University Australia, and was responsible for academic integrity across Torrens and its associated schools in Australia and New Zealand. Within that role Kris initiated the inaugural Australian Academic Integrity Network Forum 2021 and is the current national winner of the 2023 Tracey Bretag Academic Integrity Award.
Kris’ philosophy in education, is that students are not numbers but are clients and that their life-long journey of learning should be both personally rewarding and industry relevant. She shares her passion for education, learning and academic integrity with her students and peers.
OUR STAFF ARE LEADING INDUSTRY EXPERTS
Kristina Nicholls
Head of School of Business, Discipline Leader Marketing & Digital Communications
Kristina Nicholls
Head of School of Business, Discipline Leader Marketing & Digital Communications
Kris has extensive industry experience. She managed and operated a multiple-award winning up-market hotel in Melbourne and personally won several national industry awards for marketing and hospitality operations. She served on the Council of the Australian Hotels Association for four years.
Kris has also had an extensive career within the education sector. She has held various academic leadership roles. Prior to returning to Melbourne Institute of Technology as Head, School of Business, Kris was most recently the Director, Academic Integrity [DAI] with Torrens University Australia, and was responsible for academic integrity across Torrens and its associated schools in Australia and New Zealand. Within that role Kris initiated the inaugural Australian Academic Integrity Network Forum 2021 and is the current national winner of the 2023 Tracey Bretag Academic Integrity Award.
Kris’ philosophy in education, is that students are not numbers but are clients and that their life-long journey of learning should be both personally rewarding and industry relevant. She shares her passion for education, learning and academic integrity with her students and peers.
HEAR FROM THOSE WHO GRADUATED
JOIN A SUPPORTIVE NETWORK
When you study a Bachelor of Business with MIT, you’ll make friends and industry connections that last a lifetime. Our welcoming student support team will help you start your career on the right foot and stay in touch as your career progresses. Our alumni network is active and encouraging.
WE CARE ABOUT YOUR FUTURE
At MIT you’re more than a number. Our teachers know students by name. And our teaching methods support and challenge you to reach your potential.
Our care goes beyond the classroom. We ensure students have the support and skills they need to succeed in life and study.
We understand that choosing a course can be daunting at times. Our friendly student support service is there to answer your questions.
LET’S GET STARTED. CALL US TODAY.
At MIT you’ll experience great teaching in a supportive environment. And you’ll graduate with the skills you need to succeed.
Call our friendly student services team today to discuss your learning journey on +61 3 8600 6700.